Client Giant — Top of Mind — a relationship-building platform for real estate agents

Client Giant / Top of Mind

For people done hoping for referrals

Your clients like you.
Their friends don’t know you exist.

Let’s change the second part.

Editorial illustration of one longtime friend enthusiastically sharing a favorite Florida restaurant discovery with another
Client Giant · Top of Mind 01 / 14

Your acquisition budget

What are you paying
to win your next client?

5–25× more expensive to acquire a new customer than to retain one
  • Google Adsclicks + landing pages
  • Direct mailprint + postage
  • Cold emaildata + domains
  • LinkedIntools + prospecting hours
  • Editorial illustration of a business professional dancing beside a ring light to make short-form contentShort-form videocamera + content

Your CAC = spend + tools + prospecting time ÷ new paying clients

Source: Amy Gallo, Harvard Business Review, 29 Oct 2014. The range varies by study and industry; it is a retention benchmark, not a promised referral CAC.

Client Giant · Top of Mind 02 / 14

The polite disqualifier

Serious about referrals?
Good.

This is for you if

You have clients you value—and you want your next best client to come through those relationships.

This is not magic

If you do not yet have relationships to look after, start there. It will not rescue a business that is not doing good work.

Thoughtfulness compounds good work. It cannot replace it.

Client Giant · Top of Mind 03 / 14

The standard branded gift

Your face.
Their fridge.
Why?

The intention was appreciation. What arrived looked suspiciously like an advert.

Great news: the bin remembers your logo.

Two-panel editorial cartoon: a grinning salesperson headshot on a fridge notepad is doodled on, then casually tossed into a kitchen bin
A gift for them—or an advert for you?
Client Giant · Top of Mind 04 / 14

The mechanism

Give them a reason
to say your name.

No logo on the gift. The card makes it unmistakably yours.

You are not in the room. The story is.

Three-panel editorial cartoon: a client opens acacia appetizer plates, tells a friend about them over dinner, then makes a warm phone introduction
Illustrated mechanism
1 Unexpected gift
2 Personal story
3 Warm introduction
Client Giant · Top of Mind 05 / 14

Named real estate results

It shows up as REFERRALS.
And as TRANSACTIONS.

9

Referrals from 30 people on Top of Mind

Within 60 days.

Greg Cummings

roughly $30,000

From 2 transactions

Within 2 gifting cycles, from 16 clients.

Mike Proctor

Referrals are not closed clients. Individual reported results, not a forecast.

Client Giant · Top of Mind 06 / 14

The story behind the touch

Even the dryer balls
have a backstory.

Three wool dryer balls beside a canvas drawstring bag and a spray of yellow tulips.
  • 01 Handmade in Nepal, by a company that employs women who had no work.
  • 02 A tree is planted for every ball.
  • 03 Sent at Earth Day.

Three years in the dryer. An ordinary object, repeatedly remembered.

Client Giant · Top of Mind 07 / 14

A selection of the real range

You get the credit.
They get the good stuff.

No repeated gift for the same recipient.

A set of acacia wood appetizer plates with eucalyptus
'Take the Trip' travel book, open on a wooden desk in window light
A Gold Sol pestemal towel, rolled and tied
The Taste of Spain recipe book, spice blend and online cooking class
A hand holding the personalized card that travels with every gift
The Question Game card set
Client Giant · Top of Mind 08 / 14

Timing is part of the product

Christmas already has
enough stuff.

Four surprise touches a year. Deliberately away from the major holiday rush. The first gift lands in about three weeks.

The gap is the point.

Client Giant · Top of Mind 09 / 14

The handoff

All the control.
None of the packing tape.

Choosing, sourcing, writing, packing and shipping: handled.

1

Send the list

Names and addresses, however messy. The data team cleans and activates it.

2

See what is coming

The gift, timing and exact message arrive roughly two days before it ships.

3

Use the veto—or don’t

Edit, skip, delay or stop it. Do nothing and it still goes.

You lose the work. You keep the say.

Client Giant stays invisible. The relationship and the credit stay yours.

Missing an address? The platform can ask the client for it.

Client Giant · Top of Mind 10 / 14

Two levels. One rhythm.

Same rhythm.
Different level.

Top of Mind

Ongoing surprise-and-delight gifts.

For most of the relationships you want to keep warm.

Top of Mind Plus+

Elevated gifts, with customizable messaging.

For the clients who warrant another level.

Four times a year on both. The tier changes the gift and the message, never the rhythm. Both all-inclusive — gift, note, fulfillment, delivery. Which clients sit where is what the mapping call is for.

Client Giant · Top of Mind 11 / 14

What it costs

Four gifts a year.
Handled.

50 past clients
Top of Mind

$9.92

per past client · per month

Annual plan

$5,950.00 billed annually for 50 past clients.
Monthly is $11.99 each, or $1,244.00 more over the year.

$1,798.50 to start, then $599.50 a month.
Annual is $9.92 each, or $1,244.00 less over the year.

Plus+

$23.25

per past client · per month

Annual plan

$13,950.00 billed annually for 50 past clients.
Monthly is $27.99 each, or $2,844.00 more over the year.

$4,198.50 to start, then $1,399.50 a month.
Annual is $23.25 each, or $2,844.00 less over the year.

Annual: twelve months for the price of ten. Monthly is available; three months up front so the first gift goes out in about three weeks, then month to month with no contract and no cancellation fee. Four times a year. Gift, card, packing and delivery included. No setup fee for standard accounts. US recipients · prices as of October 2025

Client Giant · Top of Mind 12 / 14

What it has to cover

Could an additional closing
cover the year?

Illustrative example.Use two numbers. The answer updates live.

$
Edit postcard assumptions
$

Illustrative starting point. Use the agent’s actual numbers.

1 additional closing needed to cover the year $15,000 net each vs. $5,950 annual cost for 50 past clients.

The same monthly budget

Postcards $500.00 500 cards × $1.00 each
or
Top of Mind $495.83 50 past clients · about $9.92 each on the annual plan

$5,950 billed annually — almost exactly the same money, pointed at the people who already know you. Different reach and frequency; not a results comparison.

No referral rate assumed; break-even, not a forecast. Keep doing the rest of the job well, and the referrals that follow are what the year has to cover.

Client Giant · Top of Mind 13 / 14

If this is a fit

Let’s give them
something to talk about.

  1. Next
    Your free platform demoSee the platform and the first-year rhythm.
  2. Then
    $198 refundable depositHolds the mapping slot; credited if you proceed.
  3. Then
    Relationship mapping callMap the people. Choose the plans. Confirm the budget.
Editorial illustration of a dinner guest smiling at a warm three-person introduction on her phone
The introduction arrives